- By Poorva Karki
- Fri, 29 Mar 2024 06:34 PM (IST)
- Source:JND
Tinder Billboard Goes Viral: Reo is looking for a ‘Premika’, and the entire internet knows about it! Dating and searching for a potential partner to date have seemingly evolved in the past few years. From letters and SMSs, we have finally made it to the ‘era of scanners’. Confused? Well, 21-year-old influencer, Reo, is looking for a partner and the ‘path’ to connect with him is a scanner. Yes, take your time to understand that. Still confused? Well, the popular dating app Tinder, in a recent advertisement, came up with a billboard and shared Reo’s profile and some of his qualities so that interested people can contact him.
Of course, the billboard was more of an ad rather than just a promotion for the 21-year-old’s Tinder profile, but it regardless worked for both parties as people loved the idea, along with Rio.
A picture and video of the Billboard were shared on the social media platform Instagram, by the handle ‘Ig_calcutta’. The post was captioned, “What can we say... If Reo can make the perfect Kathi Roll, he deserves a premika! Who's up for a phuchka date?”
Watch the viral video:
The video went viral and left people reacting. Most liked the advertisement and lauded Tinder’s ‘publicity game’, while the rest commented on the man that was shown on the billboard. The post was shared two days ago and pulled thousands of likes from people.
The influencer, Reo, also shared the same on his social media handle, where he posed with the innovative hoarding.
Taking to the comment section, people shared their take. “Reo from ILEAD University,” a user said. “The way to promote Tinder is a bit casual,” added a second person. “Anchal! Just tell him already!” joked another. “Some brands really do know how to do their publicity. Tinder, Zomato, Swiggy, Durex, Netflix are some of the brands who take their advertisement and publicity game really seriously,” wrote a third person.
“Cute. I might give it a scan. But then, I don’t live in Kolkata. But if this was in my city and the person was genuine and would have actually intrigued me, I would have given it a try for sure,” added a fourth user. “Great tinder. Cute way to not only find a match for an adorable fellow but also a quirky advertisement. Nice,” added another.