• By Srishti Pandey
  • Wed, 06 Dec 2023 10:39 AM (IST)
  • Source:JND
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BLACKPINK members Lisa, Rosé, Jennie And Jisoo have officially extended their group contract with YG Entertainment, sparking a surge in the company's stock value by an impressive 29 per cent. This development follows months of anticipation and negotiations since the expiration of the group's prior contracts in August.

While the group has committed to continuing its collective journey under the YG Entertainment banner, talks are still ongoing regarding individual contracts for each member. According to sources in the K-media, negotiations are underway, with some members contemplating solo ventures while remaining part of the powerhouse group BLACKPINK.

The official statement from YG Entertainment expressed the label's satisfaction with the successful agreement on the group's exclusive contracts, emphasizing their commitment to supporting BLACKPINK's endeavours. The agency acknowledged BLACKPINK's role as ambassadors of K-pop on the global stage and pledged unwavering support for their future actions.

BLACKPINK consisting of members Jennie, Lisa, Jisoo and Rosé, often hailed as the reigning queens of K-pop, has garnered a massive fan following worldwide, known as 'Blinks'. Fans flooded social media with excitement, celebrating the group's continued collaboration with YG Entertainment. The group's immense popularity has played a pivotal role in revitalizing YG Entertainment's stock, reflecting the strong connection between BLACKPINK and their dedicated fanbase.

Despite the ongoing negotiations for personal contracts, the synergy between BLACKPINK and YG Entertainment is expected to yield substantial profits for both parties. BLACKPINK's track record includes a highly successful world tour and numerous commercial achievements, making them a lucrative asset for the entertainment company.

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The renewed partnership comes with exciting prospects for BLACKPINK and their global fanbase. Plans include the release of a new album with full support from YG Entertainment and a large-scale world tour, demonstrating the group's commitment to repaying the love and support they have received worldwide.

Yang Hyun-seok, the general producer of YG Entertainment, expressed his happiness in continuing the relationship with BLACKPINK. He emphasized the group's role as not only representatives of the company but also of K-pop on the international stage. As BLACKPINK's influence continues to grow, both as a group and individually, their impact on the global music scene remains unparalleled.

As they embark on new endeavors, the collaboration promises to bring forth more chart-topping hits, spectacular performances, and a continuation of BLACKPINK's legacy as trailblazers in the world of K-pop.

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