• Source:JND

In addition to its mouth-watering dairy products, Amul is renowned for the engaging social media posts it shares on various occasions and incidents. With 'Twitter' being rebranded as 'X', it was only a matter of time before Amul joined the trend. Embracing the introduction of 'X' as their theme, the dairy company shared a post that was both humorous and informative, featuring the iconic 'Amul girl' alongside the 'blue bird.'

Amul’s post showcased the 'Amul girl' holding a phone in one hand and a slice of buttered bread in the other. The girl was seen capturing images of a ghostly representation of the 'blue bird,' which appeared to be flying away as the new 'X' took its place. The 'X' resembled a cage, giving the impression of the bird's ghost leaving the box after its demise. The post included text that humorously read, "X-it of the bird?" and was captioned, "#Amul Topical: Twitter has a new logo!"

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Netizens reacted with delight to this creative take on the logo change, expressing their views in the comment box. Many praised Amul's marketing team for their spot-on approach.

"Always spot on, Amul," commented one user. Another user playfully suggested that Twitter's owner, Elon Musk, should learn from Amul's exceptional marketing team. A third netizen fondly recalled the previous 'bird logo' and wondered if it had flown away. A fourth viewer admired the writers behind the post, while a fifth user commended Amul's marketing team for their amusing and informative tweets. Lastly, a sixth user appreciated the copywriting skills of the team, noting their ability to deliver timely and relevant messages.

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The 'X' trend took over social media after Elon Musk bid farewell to the 'blue birds' and rebranded the microblogging site.

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