In a monumental achievement for Kpop, BLACKPINK's iconic music video 'DDU-DU DDU-DU' has surpassed 2.2 billion views on YouTube. This milestone solidifies BLACKPINK's position as the leading girl group globally and marks a significant moment in the history of Kpop. The music video thus becomes the first 'Kpop group' video to gain over 2.2 billion views. 

Since their debut in 2016 under YG Entertainment, BLACKPINK has been a powerhouse in the music industry. Comprising Jisoo, Jennie, Rosé and Lisa, the group has consistently delivered chart-topping hits and captivating performances. Their journey began with the release of their single album 'Square One', featuring the hits 'Whistle' and 'Boombayah', which quickly climbed the charts and established their presence in the music scene.

The release of 'DDU-DU DDU-DU' in June 2018 was a turning point for BLACKPINK. The song's catchy tune and dynamic choreography captured the attention of fans worldwide, leading the music video to smash records. In less than six years, the video has soared to over 2.2 billion views, setting a new standard for Kpop groups on YouTube. This achievement puts BLACKPINK in an elite league, with only PSY's 'Gangnam Style' achieving a similar feat.

BLACKPINK's music is more than just entertainment; it embodies themes of self-confidence and female empowerment, often referred to as the 'girl crush' concept in Kpop. Their influence extends beyond music charts. They have embarked on groundbreaking world tours, headlined major festivals like Coachella as the first Asian act, and garnered numerous accolades, including Golden Disc Awards and Billboard Music Awards.

Their success is also reflected in their digital presence. BLACKPINK boasts the most-subscribed music artist channel on YouTube and holds the title of the most-followed girl group on Spotify. This extensive digital reach amplifies their influence and connects them with millions of fans across the globe.

Following 'DDU-DU DDU-DU', BLACKPINK continued to release hits like 'Kill This Love' and 'How You Like That', which further cemented their status in the industry. 'How You Like That' set five Guinness World Records for its staggering viewership within the first 24 hours of release, showcasing the group's ability to continually break new ground.

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With their latest achievement, BLACKPINK proves yet again that they are not just a girl group but a global phenomenon. Their ability to set new benchmarks with every release demonstrates their enduring appeal and influence. BLACKPINK's DDU-DU DDU-DU surpassing 2.2 billion views is more than just a record; it's a symbol of their global impact and the power of Kpop.

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