- By Vikas Yadav
- Mon, 04 Mar 2024 10:28 AM (IST)
- Source:JND
Apple 2024 Product Expectations: The rumour mill has been speculating the launch of the next-gen iPads for a while now. It seems these leaks may finally materialise. According to Bloomberg's Mark Gurman, the company could launch a "lot of new hardware" in a few weeks, which could include the new MacBook Airs, iPads, Magic Keyboard, and other accessories.
In his 'Power On' newsletter, Gurman added that while the company is expected to launch these products soon, fans should not expect a launch event for the announcements. The new tablets could include the new iPad Pro and iPad Air (with a 12.9-inch display choice). Plus, new Apple Pencil and Magic Keyboard options may also tag along for the top-end tablet.
Coming to laptops, the Cupertino-based tech giant may bring two trims - 13-inch and 15-inch models of the MacBook Air with M3 processors. According to the journalist, the marketing verticals at Apple are gearing up for an announcement "relatively soon".
A few additional points: retail stores are low on MacBook Airs and iPad Pros; Stores are planning a minor refresh for this week (I think it's a new accessory rather than a new product); Stores are planning a larger refresh early next week (which sounds more product-related). https://t.co/kUkeYjT4rK
— Mark Gurman (@markgurman) March 4, 2024
Among the significant launches in Apple's tablet lineup will reportedly be the iPad Pro with an OLED screen. As the 'Air' trim reportedly gears up for a 12.9-inch screen (next to a 10.9-inch version), the company is also tweaking the Magic Keyboard as a part of its "first revamp". Moreover, the MacBook Air will reportedly launch on a 3nm architecture.
While the world gears up for all these upgrades, Apple may not host a full-blown event to showcase these products. Instead, an announcement on the company's site with promotional videos and other marketing campaigns are expected. Gurman speculates the launch of these devices may materialise this month or in April after a special iOS 17.4 version release.
On a related note, MacRumors, citing sources, reported that Apple could announce new products this week. Meanwhile, the reporter noted that after these announcements, the company would shift its focus to the Worldwide Developers Conference, which will likely include a host of AI tweaks for upcoming OSs, including iOS 18.
