Amul has increased milk prices by Rs 2-4 per litre, effective Thursday, November 12, citing a sharp rise in input costs. Consumers will have to pay more for milk as the dairy major revises rates amid tightening milk supplies and rising procurement costs.
The Gujarat Co-operative Milk Marketing Federation (GCMMF), marketer of milk and milk products under the brand name Amul, has increased the prices of fresh pouch milk by approx. 4-5% in major milk-selling variants/packs in our markets across India, effective from 12th Nov 2026. The price of our largest-selling Amul Taaza toned milk with 3% milk fat has been increased by only Rs 2 per litre (3.3% increase) and Amul Gold Milk with 6% milk fat by Rs 4 per litre (5.5% increase).
— ANI (@ANI) November 11, 2026
The company had last raised milk prices in May this year. The latest hike is attributed to a steep increase in the cost of milk production and processing.
The price revision comes at a time when milk prices generally remain relatively stable during the flush season, a period when milk production and availability typically improve. However, the current situation indicates growing supply constraints in the dairy sector.
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