Bajaj To Launch Affordable Electric Scooter For Mass Market In May; What We Know

To encourage the ongoing adoption of electric vehicles despite decreasing government subsidies, Bajaj Auto plans to introduce more affordable electric scooters under its Chetak brand. The company is set to launch a new electric scooter targeting the mass market in May. Additionally, Bajaj Auto aims to expand its retail presence by threefold within the next few months.

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According to a report by Autocar, Rakesh Sharma, Executive Director, Bajaj Auto told reporters in a post-earning call, “The product upgrade in the fourth quarter was very well accepted. We will be launching a new product by May.” Talking about the prices of the upcoming Chetak electric scooter, he said, “We hope to attack the mass segment (with the new model). I cannot share the price, but it's not going to be a premium offering. 

The upcoming Bajaj Chetak electric scooter model is expected to be equipped with a smaller battery and a hub motor. A test mule of the upcoming Chetak electric scooter was spotted last year. This test mule featured a hub-mounted motor, suggesting that this new launch might be that particular model. This new Chetak e-scooter is expected to be priced reasonably and would be a more mass-appeal product.

Bajaj Auto currently retails two types of electric scooters under the Chetak brand: Chetak Urbane and Chetak Premium. 

Chetak Urbane

Chetak Urbane is available in two variants - Chetak Urbane Standard and Chetak Urbane Tecpac. Both these variants are available at a price of Rs 1.15 lakh (ex-showroom) and Rs 1.23 lakh (ex-showroom). 

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Chetak Premium 

Chetak Premium is also available in two variants - Chetak Premium Standard and Chetak Premium Tecpac. Prices for both these variants are Rs 1.35 lakh (ex-showroom) and Rs 1.44 lakh (ex-showroom), respectively.