Steelbird Launches Baby Helmets For Cycling And Skating Activities

Steelbird Baby Toys is prioritizing child safety by introducing baby helmets designed for cycling and skating. This move is part of Steelbird Toys' strategy as a subsidiary of Steelbird Hi-tech India, the world's largest helmet manufacturer, to focus on the baby toys sector. They recently launched these helmets and anti-skid baby bathers at the Ride Asia Exhibition in New Delhi.

ALSO READ: Hyundai Motor India Launches ‘Grameen Mahotsav’ To Strengthen Its Connect In Rural India

Srishti Kapur, Director of Steelbird Toys, emphasized the significance of this initiative, stating, "In India, there's a noticeable gap in the availability of toys designed specifically for baby safety. Last year, we entered this segment with the launch of baby walkers, including a Bluetooth-enabled model, and within less than a year, we've become India's leading brand in this segment."

Kapur emphasized the importance of baby helmets by sharing concerning data from the US. It shows that many children face risks when participating in wheeled sports without wearing helmets. Every hour, nearly 50 children end up in emergency departments due to injuries from biking, scooting, skating, and skateboarding. Additionally, 40% of parents admit that their children do not always wear helmets while riding.

While similar studies are lacking in India, Kapur stressed the potential for a high incidence of injuries among children engaging in cycling, skateboarding, roller skating, and other activities due to the absence of baby helmets and especially the good quality protective helmets designed only for the kids.

Steelbird Toys, with a legacy of manufacturing helmets since 1964, maintains its commitment to child safety through ongoing investments in research and development within its Toys division. The company's product range now includes skating and cycling helmets for children aged 3-12 years, as well as baby helmets and anti-skid bathers. They do their own testing in our lab for skating helmets.

Srishti Kapur, affirmed, "Our dedication to quality and innovation ensures the protection of future generations. Parents can trust Steelbird Toys to prioritize the safety of their children." To support their expansion plans, Steelbird Toys will invest RS 20 Crore over the next three years to enhance production capabilities and maintain superior quality standards. The company's emphasis on innovation is evident in products like the Bluetooth Walker, aimed at revolutionizing safety standards.

ALSO READ: Porsche Macan EV Entry-Level Variants To Be Introduced In India? Here’s What We Know

In addition to baby helmets, Steelbird has introduced various carrier variants suitable for active infants, offering protection and comfort during various developmental stages. The company aims to continue diversifying its product portfolio over the coming months, catering to the evolving needs of its customers.

Srishti Kapur emphasized, "Our goal at Steelbird is to provide safety, quality, and comfort to our customers. We are confident that these products will be well-received in the market, and we remain committed to further expanding our offerings in the toy-making industry."